Four working modes - the same four you'll see structuring the work below.
Hello, I'm Nguyễn Hồng Ngân, a visual designer working across photography, retouching, illustration, and Photoshop-based image creation. I care deeply about color accuracy and visual consistency across production - the kind of detail that keeps a whole campaign feeling like one idea.
Eight overlapping skill areas, run through a consistent toolkit.
On-site shoots, product and lifestyle photography.
Cross-image consistency, true-to-life fabric and material color.
Logo systems, guidelines, and color synchronization.
Primary & secondary packaging, from dieline to final render.
Fashion drawing and true-to-scale product illustration.
Responsive landing pages built within existing brand systems.
Social content, campaign banners, product listings.
Stationery, signage, infographics, and editorial layout.
Newest first - from leading visual direction back to design school.
Visual Designer - Image Production & Retouching
Graphic Designer - led visual direction for 6 months
Art Design Intern
Design Student
Click any project to open its case study - every page here has its own link.
Photography, retouching, and color grading - the raw production work behind every shoot.
Exposure balancing, subject isolation, and true-to-life fabric color correction across a full campaign shoot.
View case study →
Photography and color grading for a collaborative workshop shoot, capturing handcrafted ceramic tiles through color and composition.
View case study →
Raw factory-floor photography capturing the quiet dedication of skilled craftsmen at work.
View case study →
Live construction-site documentation - clean and versatile enough for the website, social, and client-facing sales material.
View case study →Identity systems, logo design, and structural packaging built to hold up in production.
Identity systems, logo design, and structural packaging built to hold up in production.
Logo, flavor-coded patterns, and primary/secondary packaging structure for a cracker brand under Orion.
View case study →
Brand strategy, logo system, and packaging for a tea brand built around hand-scented tea leaves.
View case study →
A ribbon-inspired gift box set for the "Elegant Swing" collection launch.
View case study →
A synchronized, verified color system so every designer and device output the same result on fabric.
View case study →
Flame, fox, and pixel motifs layered into a single logo mark for a PC and tech retail shop.
View case study →Social, print, and e-commerce - where the brand meets the customer.
Social, print, and e-commerce - where the brand meets the customer.
Social posts, product listings, and thumbnails carrying the Elegant Swing launch to Shopee, TikTok, Facebook, and Instagram.
View case study →
Recurring flash-sale and seasonal banner drops built to keep the Shopee storefront fresh month to month.
View case study →
Seasonal Tết greetings, sustainability infographics, and quote-package materials for web, social, and print.
View case study →Landing pages designed to convert, built within existing brand systems.
Landing pages designed to convert, built within existing brand systems.
Turning dense SEO-content copy into a clean, readable, conversion-focused layout.
View case study →
A responsive careers page - desktop and mobile - carrying Hometalk's dark, craftsman-led brand voice into hiring.
View case study →Open to freelance branding, packaging, and marketing design work - and always happy to talk about color accuracy longer than is reasonable.
Color accuracy was carefully verified across every apparel and concept visual in the shoot. The process covered exposure balancing, color synchronization, blemish removal, subject isolation, cross-image color consistency, and true-to-life fabric color correction - so a shoot spanning dozens of frames still reads as one continuous campaign.
A collaborative workshop shoot between Hometalk Furniture Company and M&A Ceramics Studio, aimed at capturing the beauty of handcrafted ceramic tiles through color and composition - clean, versatile visuals built to work across the website, social channels, and client-facing sales material.
Raw factory-floor photography aimed at capturing the quiet dedication of skilled craftsmen - the hands-on production work behind every finished piece of furniture.
Live construction-site documentation, crafted to be highly versatile - clean and professional enough to serve website content, social channels, and sales materials shared directly with clients.
Cracky is a cracker brand under Orion. The logo was inspired by the satisfying "crack" sound of breaking into a crispy cookie, illustrated in a bold, snackable wordmark. Three flavor-coded patterns - Butter, Orange, and Cacao - extend across primary and secondary packaging structures, from individual boxes to a full gift carrier.
"Đệ Nhất Thanh Trà" is a tea brand that celebrates the artistry of skilled tea craftsmen through the meticulous, labor-intensive process of hand-scenting tea leaves. The palette and logotype were shaped into a cohesive visual identity - soft on the eyes, balancing classic elegance with modern refinement - extended across paper boxes, tin sachets, gifting sets, and full stationery.
Colors that looked perfect on screen kept printing wrong on the actual apparel - different monitors, different eyes, different lighting meant the same design never quite held the same color. I rebuilt Fitme's brand guidelines from the logo up and set up a color synchronization system, ensuring consistent color output across all designers and devices.
A logo design for a PC, laptop, and phone-accessory retail shop, built from three motifs - flame, fox, and pixel - layered into a single mark.
The Elegant Swing campaign taps into the rising trend of pickleball. Inspired by the idea of creating charming gifts for loved ones, Fitme launched a gift box set complete with a handwritten letter and a photocard - its ribbon-inspired design built around femininity, bold visual impact, and stylized typography.
Social posts, product listings, and thumbnails carrying the "Elegant Swing" story from concept through to the customer's feed and checkout screen on Shopee, TikTok, Facebook, and Instagram.
A recurring banner system for Fitme's Shopee storefront, optimized for mobile browsing and built around how shoppers actually buy on sale: clear pricing, bold CTAs, and product details visible at a glance.
A running set of supporting marketing materials - sustainability infographics explaining Hometalk's "green home" approach and year-end quote-package visuals - all designed to move fluidly between the website, social feeds, and print.
A B2B landing page redesigned within the client's existing brand guidelines - turning dense SEO-content copy into a clean, readable layout that still gives every service, pricing tier, and case study room to breathe.
A fully responsive careers page built to carry Hometalk's dark, craftsman-led brand voice into hiring - from role listings through to the application form, on both desktop and mobile.
